CRM
Customer, account, and call activity sync — bidirectional. Field reps see the same customers and territories the platform plans against.
- Veeva CRM
- Salesforce Health Cloud
- Microsoft Dynamics 365
Integrations
CEX Solutions integrates with the systems your commercial, data, and IT teams already run. Where a native connector exists, we use it. Where a standard protocol is the right answer (SAML, SCIM, S3, JDBC), we use that. Where neither fits the customer's reality, we build a connector — and it is supported under the same SLAs as everything else.
Customer, account, and call activity sync — bidirectional. Field reps see the same customers and territories the platform plans against.
Direct ELT against your warehouse of record. Customer dimensions, sales facts, and brick maps stream in; aggregated outcomes stream back out.
Pre-built semantic models for the most common dashboards. Export the same data your dashboards use into the planner — no spreadsheet bridge.
Pre-mapped imports for the data sources every pharma commercial team already pays for. Brick-level sales, prescription trends, market share.
SAML 2.0 and OIDC with your existing identity provider. SCIM provisioning so leavers and joiners propagate automatically.
Push approved payouts to your finance system of record. Cost-centre and HR-master alignment so reorganisations do not break plans mid-cycle.
Brand and product names referenced above are the trademarks of their respective owners. No partnership or endorsement is implied. We connect to these systems because our customers run them — every connector is exercised in production by at least one tier-1 pharma deployment.
Patterns
Most customers run an ELT into Snowflake/Databricks/Synapse and let CEX read from the curated layer. Lowest friction; one source of truth.
Scope this patternVeeva and Salesforce customers often connect the CRM directly. Bi-directional sync keeps customers, accounts, and activity records aligned with the planner.
Scope this patternLarge pharmas typically run both: CRM-direct for live activity, warehouse for historical and modelled data. The platform reconciles between the two.
Scope this patternLive across Europe and MENA under a GDPR-native baseline. Deployable on AWS in the Americas, Asia-Pacific, Oceania, and Africa — fully managed by us, or on your own AWS account run as your internal cloud. Your data stays in your jurisdiction.