One unified data model
CEX modules share a single pharma-native data model — customers, products, territories, brick maps, channels, plans. Fewer integrations, no reconciled spreadsheets.
The CEX360 Platform
One platform. Three modules. Engineered in Europe, AWS-deployed worldwide.
Incentives Management, Omnichannel CX Planning, and Targets Setting — composed on a shared, pharma-native data platform with auditable AI services and sovereign cloud deployment. One contract, one data model, one trust posture across global, regional, and local teams.
AI you can audit
Forecasting, segmentation, and payout simulation are AI-driven and explainable. Every recommendation is logged with inputs, version, and operator. EU AI Act-aligned by design.
Sovereign by default
Engineered in Europe, AWS-native (15+ years), ISO 27001-certified. GDPR is our minimum privacy bar across every deployment — including MENA, where we are also live today. The same platform deploys on AWS in the Americas (HIPAA-aware), Asia-Pacific including mainland China (PIPL/MLPS-aware), Oceania, and Africa when your operations require it.
Modules
Three modules, deployable independently or together.
Each module solves a specific pharma commercial problem end-to-end. Customers typically start with one and extend — every additional module compounds value because they all share the same customers, products, territories, and audit trail.
Incentives Management
Design and manage tailored incentives for sales professionals in an automated, transparent and fully compliant way
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Omnichannel CX Planning
Turn complex customer journeys into orchestrated, data-driven engagement across all touchpoints. Seamlessly coordinate and optimize every interaction.
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Sales Targets Setting
Transform target setting from forecasting to deployment with full visibility and control. Drive confident planning with data-backed insights.
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Architecture
How the platform composes.
Modules consume a shared intelligence layer; the intelligence layer consumes a shared data platform; the data platform runs on the cloud region you select at contract time. No replicated data per module, no separate audit trails, no per-region forks.
Module layer
Incentives Management
Design and manage tailored incentives for sales professionals in an automated, transparent and fully compliant way
Omnichannel CX Planning
Turn complex customer journeys into orchestrated, data-driven engagement across all touchpoints
Sales Targets Setting
Transform target setting from forecasting to deployment with full visibility and control
Intelligence layer
AI & analytics services
Forecasting, segmentation, payout simulation — auditable and explainable.
Audit & explainability
Every model decision is logged with inputs, version, and operator.
Data foundation
CEX Data Platform
Unified pharma data model. Connects CRM, data warehouse, BI, and legacy spreadsheets.
AWS sovereign cloud
Europe + MENA
LiveLive today on AWS. GDPR-native baseline across both.
Americas
On demandDeployable on AWS regions. HIPAA-aware in the US.
APAC, Oceania, Africa
On demandDeployable on AWS regions. PIPL/MLPS-aware in mainland China.
Sovereign deployment
Engineered in Europe. AWS-deployed worldwide.
Live across Europe and MENA. Deployable on AWS in the Americas, Asia-Pacific, Oceania, and Africa — fully managed by us, or installed on your own AWS account and run as your internal cloud. Your data stays in your jurisdiction.
EULive today
Europe
GDPR-native
Live across European affiliates of tier-1 pharma. Customer data stays in European AWS regions; sub-processors are limited to the EU/EEA where the law requires it.
MENALive today
Middle East & North Africa
GDPR-baseline
Live across MENA markets on AWS regions in the Middle East. GDPR controls apply by default as our minimum privacy bar; local frameworks (e.g. PDPL, NDMO) layered per market.
AMROn demand
Americas
HIPAA-aware (US)
Deployable on AWS regions across North and Latin America for organisations extending commercial operations into the Americas.
APACOn demand
Asia-Pacific & Oceania
PIPL / MLPS-aware (CN)
Deployable on AWS regions across Asia-Pacific and Oceania — Singapore, Tokyo, Seoul, Mumbai, Sydney — and inside mainland China under PIPL and MLPS expectations.
AFROn demand
Sub-Saharan Africa
GDPR-baseline
Deployable on AWS Cape Town and partner regions for tier-1 pharma extending into Sub-Saharan markets.
Customer-selectable AWS region at contract time. Sub-processor lists, DPAs, and architecture summaries are available on request — see the Trust page.
Engineered in Europe. AWS-deployed where your business runs.
Live across Europe and MENA under a GDPR-native baseline. Deployable on AWS in the Americas, Asia-Pacific, Oceania, and Africa — fully managed by us, or on your own AWS account run as your internal cloud. Your data stays in your jurisdiction.